Making Numbers Count:  The Art and Science of Communicating Numbers, 2022

Making Numbers Count: The Art and Science of Communicating Numbers, 2022

The authors outline specific principles that reveal how to translate a number into our brain’s language.  The book is filled with examples of extreme number makeovers that take a dry number and present it in a way that people understand. Principles such as “simple perspective cues,” “vividness,” “convert to a process,” and “emotional measuring sticks” are presented.

Reviewed by Carol Campbell, PhD

Vice President for Education

Southwestern Union Conference

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The Rise of the Nones:  Understanding and Reaching the Religiously Unaffiliated, 2014
The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated, 2014

Author:  James Emery White

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Butterflies Belong Here
Butterflies Belong Here

By Deborah Hopkinson

Illustrated by Meilo So

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